Dollar General will have the grand opening Saturday at 8 a.m. for its new Rincon store at 114 South Columbia Ave.

The first 50 shoppers will receive a $10 Dollar General gift card and the first 200 shoppers will receive a Dollar General tote bag, among other giveaways.

 “Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” said Gayle Aertker, Dollar General’s senior vice president of real estate and store development. “We hope our Rincon customers will continue to enjoy shopping at Dollar General’s new location.”

Dollar General’s new location features a layout designed to make shopping easier and simpler for customers. Some of the store’s new features include seasonal products in the center of the store, easily recognizable departments with visible signage and coolers that are more conveniently located at the front of the store.

Dollar General stores offer a selection of national brands and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health and beauty care products.

Dollar General is involved in the communities it serves and is a supporter of literacy and education. At the cash register of every Dollar General store, customers interested in learning how to read, speak English or get their general education diploma (GED) can pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services.

Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $74 million in grants to nonprofit organizations, helping more than 4.4 million individuals take their first steps toward literacy or continued education.

For more information about the Dollar General Literacy Foundation and its grant programs, visit www.dgliteracy.com.

For more on Dollar General visit www.dollargeneral.com on the Web or follow on Facebook and Twitter.