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Georgia Southern's growth spurt not close to finishing
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Dr. Grube at Rotary

Dr.Grube speaks to the Effingham Rotary.

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Georgia Southern University could become southeast Georgia’s equivalent of the University of Georgia within the next couple of decades, according to school president Dr. Bruce Grube.

“In 30 years, what you’ll have is a University of Georgia equivalent,” Grube told the Rotary Club of Effingham on Thursday, “and this part of the country needs it.”

Grube, who has been president of GSU since 1999, said the area of the state generally south of the fall line hasn’t been treated fairly in the allocation of resources.

“The ripple effect of that is tremendous,” he said.

Georgia Southern has satellite campuses in Dublin, Brunswick and Hinesville and partners with Armstrong Atlantic and Savannah State in the Coastal Georgia Center in Savannah. An Effingham campus isn’t in the cards, Grube said, because of the proximity of Effingham to Statesboro.

When he assumed the reins of the state’s now fourth-largest school, Grube embarked on a six-
pronged attack to make GSU better. He wanted to focus on academic distinction, student-centricness, technology, transcultural opportunities, public-private partnerships and improving the campus’ physical environment.

“Georgia Southern has had a period of change in its last eight years that is unprecedented in its history,” Grube said, noting the school is celebrating its centennial this year. “Will is a very important ingredient and you can get a lot of things done. I believe that quality will follow quality. That was a little bit of a hard sell at first, but it turned out to be true.”

Since his arrival, GSU’s average SAT score for entering freshmen has risen from 987 to 1,104. Meanwhile, the school’s enrollment has boomed, surging over 16,000 for the fall 2006 term.

“In this time of increasing the admission standards, you would think we would have narrowed the market available to us,” Grube said. “To the contrary, we have added almost 2,500 students from 2000.”

Raising faculty standards
The school also has earned Carnegie Research University status and it has bolstered its ranks of professors and instructors.

“We have hired phenomenal faculty,” Grube said. “So when we talk about academic distinction, it’s not the just the improvement of the students but the improvement of the faculty and the resources that are there for the students.”
Georgia Southern is in the midst of a massive renovation of the Henderson Library. The cost of the expansion is $23 million and the new building will have 240,000 square feet to hold more than 1 million items.

The library also has a unique robotic retrieval system for books and periodicals that are not frequently checked out. Instead of taking up shelf space, and taking up students’ and library workers’ time to find them, a library technician puts in a code and a robot pulls down a bin with the item.

“The addition of the library, the way we’re doing it, will extend the life of the library by 75 years,” Grube said. “It’s the center of academic resource for all your academic programs. If you can improve it, you improve everything.”
He also boasted that GSU’s graduate nursing program is ranked 11th in the country, “way ahead of Emory and way, way ahead of the Medical College of Georgia,” he said.

Customers first
One of the things he wanted faculty and staff to work on when he got to Statesboro was keeping the students first.

“Help them any way you can,” he said. “They are our customers.”

But as the college more than doubled in size in less than 20 years, Grube also didn’t want the growth to lead to anonymity for the students.

Now, the majority of GSU students graduate having had a research experience with their professors.

“As we grew in size, we were determined we didn’t lose the high touch (between students and professors),” Grube said. “Keeping that high touch piece is real important to us.”

On the cutting edge
High tech has been important, too, and Georgia Southern has the Southeast’s only College of Information Technology.

The College of IT was formed with the backing of then-Gov. Roy Barnes and university system leaders, who saw it as an economic development tool for the Coastal Empire.

“We want (the students) to be able to step into the workplace ahead of the curve, not behind it,” Grube said. “It also extends into the partnerships with the communities in the intent to build job infrastructure. We’re there for the communities that support us.”

He also said the school tries to give its students as much of an international flavor to their curriculum as possible, something that was driven home in a visit to Georgia Southern’s sister school outside of Munich, Germany. There, he met with executives from the carmaker Audi, who wanted American students to run their operations in such far-flung places as Singapore.

“We live in such a diverse world,” Grube said. “Audi had made a decision that to remain competitive, their next generation of leaders had to be international in scope. Many of our students, when they they go work, will have global connections.

“We’re trying to expose our students broadly. One of the best things you could do is to get them an international experience. There is nothing else that can educate them about so many things so quickly.”

University leaders also decided as they put their new approach into place to find different ways to get the things they needed.

“We decided it wasn’t worth whining, that if we couldn’t help ourselves, we couldn’t turn to the legislators and say, ‘you guys aren’t doing enough to help us,’” Grube said.

With that, the school has joined with Statesboro, Bulloch County, the Statesboro-Bulloch County Development Authority and private enterprises for $186 million in facilities projects.

The university just finished a capital fundraising campaign, much of which was to endow scholarships that will help students who fall just short of HOPE Scholarship standards to attend GSU.

“Endowed scholarships are very important to us,” Grube said. “Today, there is nothing like the HOPE Scholarship. There is no excuse not to get a college education.”

When the school started its campaign, it had a goal of $35 million. “We stretched it to $45 million and we came in at $53 million,” Grube said.

The money raised will go to an endowment for the honors program and the establishment of an honors college.

Building boom
But bricks and mortar had to go with the mortarboards. The college has built apartment-style residences for its students, a 135,000 square foot addition to its Recreation Activity Center and a $7 million, 30,000 square foot addition to the Fine Arts Building, in addition to a new chemistry building and the College of IT.

“In this day and age, you are judged by your cover. If you didn’t look first class, you weren’t perceived as first class,” Grube said.

In the last eight years, GSU has added $300 million in new facilities.

“It’s gorgeous, and we’re not through yet,” Grube said.

He also said the school wants to have an impact on making the region better. The Center for Survey Research and Health Information is helping community organizations create, administer and analyze surveys, and the Jiann-Ping Hsu College of Public Health and the Southwest Georgia Cancer Coalition are working on projects to improve access and cancer care for 33 counties.

The school’s economic impact is estimated at $653 million a year, a figure Grube called conservative.

“We intend to be the best possible neighbor we can be,” he said. “I see us as being part of larger community.”

Grube, who has led the institution after coming from St. Cloud State University in St. Cloud, Minn., said it’s also his intention to retire as Georgia Southern president.

“We’ve such good things happen,” he said, “the thought of going somewhere else doesn’t enter our list.”

NFL Curriculum Sparks Excitement in Ebenezer Elementary Classroom
Ashlyn McNeal's Third-Graders Track Their Teams to Learn Life Lessons, Core Subjects in a One-of-a-Kind Setting
Ebenezer Elementary School
Ashlyn McNeal’s third-grade class at Ebenezer Elementary: Front Row (left to right): Wren Roe, Rosie Galloway, Hattie Jo Arnsdorff, Blake Marchione, Isaac Paez-Santiago, Nykeem Leslie, Brayton Perry, Maxwell Darling, River Bragg, Kooper Fields, Asher McKee. Middle Row (left to right): Abigail Moody, Harper Zittrouer, Beau Dubberly, Nicole Fruhling, Haden Spikes, Louis Palles, Iyla Jo Allen, Meredith Rawlins, Conner Achtziger, Bryson Unterein. Back Row (left to right): Judah Bolt, Brentley Sherman, Stetson Hayes, Lilah Wilson, Porter Somers, Wesley Moore, Colton Polk, Zoe Bass, Amelia Exley, Nora Hill, teacher Ashlyn McNeal (Mya Taylor / Effingham Herald)

RINCON, Ga. — On a recent weekday afternoon, Ashlyn McNeal’s 24 third-graders at Ebenezer Elementary School weren’t just watching NFL highlights in their favorite team jerseys — they were adding up scores, practicing new vocabulary and learning life lessons, all while cheering for their favorite teams.

McNeal is the only teacher in Effingham County using the “NFeLementary” curriculum, a program created by Miami, Florida, third-grade teacher Mary Crippen that blends football into core subjects for grades 3–5. The curriculum is used by about 300 teachers across the U.S. and Canada, McNeal said. The idea is simple but powerful: use the excitement of the NFL to make math, reading, geography, writing and even character education come alive.

For McNeal, now in her second year at Ebenezer after teaching at Springfield Elementary, the curriculum answered a challenge she had seen in her nine years teaching third grade, specializing in English language arts.

“Over the years I’ve noticed that third-graders sometimes struggle to get excited about reading and writing,” she said. “Some find it boring. I was looking for ways to better engage them.”

That search led her to Crippen. McNeal started following the Miami teacher on social media and was struck by the energy in her classroom. “I saw the excitement in her students, so I contacted her,” McNeal said. When Crippen made the curriculum available for purchase this summer, McNeal jumped in immediately.

“The curriculum gave me the starting pieces,” she said. “But the best part is being part of a community. There’s a Facebook group with other teachers across the country and Canada who are using it, and that’s been an invaluable resource.”

Ebenezer Elementary School
Ashlyn McNeal stands in front of her whiteboard at Ebenezer Elementary, wearing her Kansas City Chiefs sweatshirt, leading a unique classroom where NFL football and learning go hand in hand. (Mya Taylor / Effingham Herald)

Classroom adopts the Chiefs

The classroom looks the part. 

Students wear jerseys or T-shirts matching their chosen teams and decorate their notebooks with their team’s logo. Weekly standings are updated on the whiteboard. The class has even adopted its own franchise — the Kansas City Chiefs — inspired partly by McNeal’s Taylor Swift fandom. Swift’s fiancé, Travis Kelce, is a star player on the team. McNeal, showing her team spirit, wore a Chiefs sweatshirt. On her desk, a big red “Easy” button sits topped with a photo of Swift.

On this day, students sat cross-legged on the floor watching highlight clips from NFL Week 3. When the Tampa Bay Buccaneers, leading 26-20, lined up for a field goal against the New York Jets, McNeal paused the video.

“If the Bucs make this field goal, what would the score be?” she asked.

“29-20!” one student called out.

“Right,” McNeal said. 

Then came the twist: the Jets blocked the kick, ran it back for a touchdown and erased a 9-point deficit. The Buccaneers eventually won 29-27 on a last-second field goal, but McNeal used the moment to point to a vocabulary word written on the board: perseverance.

 “What does perseverance mean?” she asked.

 “You keep fighting until the end,” a student answered.

Ebenezer Elementary School
Students - many wearing their NFL gear - in Ashlyn McNeal’s third-grade class at Ebenezer Elementary eagerly raise their hands during an NFL-themed lesson. Principal Tony Sikes observes from the back of the room. (Mya Taylor / Effingham Herald)

Lessons beyond the scoreboard

Later, the class watched Chargers kicker Cameron Dicker — the kids call him “Dicker the Kicker” — make a game-winning field goal against the Broncos.

“Everything you do, every play during the game matters,” McNeal reminded them. “Is a game won or lost by one person?”

 “No!” the students shouted back.

That led to a discussion about tenacity and work ethic. McNeal asked the students for examples of positive work habits they could practice at home. Hands shot up: “Clean my room.” “Empty the dishwasher.” 

Students eagerly shared ideas and connected the lessons from football to their own lives.

 “It has definitely made the classroom so much more engaging,” McNeal said.

Ebenezer Elementary School
Ashlyn McNeal engages her third-graders at Ebenezer Elementary with an NFL-themed lesson. 'It has definitely made the classroom so much more engaging,' she said, as students follow along closely. (Mya Taylor / Effingham Herald)

The bigger picture

Principal Tony Sikes, who sat in on the class that day wearing a tie adorned with every NFL team logo, said McNeal approached him with a presentation seeking approval for the curriculum.

For Sikes, a self-proclaimed long-suffering Atlanta Falcons fan, it wasn’t a tough sell.

 “Once I was sure it would help the students meet the state’s standards in English, math, social studies and science, I gave the OK,” he said. “Ashlyn also sprinkles in character education. She does such a great job, and the students — boys and girls — and the parents have embraced the program.”

Sikes said he wouldn’t be surprised if more teachers ask to adopt the program next year.

Ebenezer Elementary School
Close-up of students’ notebooks in Ashlyn McNeal’s third-grade class at Ebenezer Elementary, each decorated with the logo of their chosen NFL team as part of the ‘NFeLementary' curriculum. (Paul Kasko / Effingham Herald)

From the field to the classroom

McNeal shared details about the curriculum in a letter to parents at the beginning of the school year.

The “NFeLementary” program runs throughout the NFL season. Each student drafts a team to manage as their franchise, tracking wins and losses, recording stats and completing weekly research reports.

The lessons sharpen a wide range of skills:

  • Math: addition, subtraction, division, averages, data analysis, predictions
  • Reading & Research: nonfiction comprehension, summarizing, evaluating sources
  • Geography: mapping, states and cities, time zones, distances
  • Writing: opinion pieces, reflections, reports
  • Technology: search engines, typing, digital organization
  • Life Lessons: accountability, perseverance, teamwork, critical thinking, sportsmanship and learning how to win and lose with grace

Daily lessons last just 10–15 minutes, but their impact lasts far longer.

Ebenezer Elementary School
A close-up of Wesley Moore’s weekly report in Ashlyn McNeal’s third-grade class at Ebenezer Elementary, showing his detailed tracking of his NFL team’s stats and game notes as part of the ‘NFeLementary’ curriculum. (Paul Kasko / Effingham Herald)

The students and parents

Student Beau Dubberly, general manager of the Bills, said, “It makes it really fun. It helps me learn more about my favorite football team.” 

McNeal said the students would get a kick out of being called the general managers, or GMs, of their teams.

“I’m learning life lessons,” said Hattie Jo Arnsdorff, GM of the Steelers.

Wesley Moore, GM of the Texans, took his passion beyond the classroom when his parents drove him to Jacksonville to watch the Texans play the Jaguars live.

 “Being in the stadium was awesome,” he said. 

He proudly showed off his Texans binder, filled with weekly reports documenting game-time weather, time zone changes, the states the Texans played in, and passing and receiving yards.

The excitement isn’t confined to the classroom. 

Lauren Dubberly, Beau’s mother, said, “The NFL curriculum has been so much fun. The whole family is involved. We know the Bills’ schedule and have to stop and watch the games. We might be the biggest Bills fans in Georgia. Beau already knows what Bills jersey he wants for Christmas.” 

She recalled a moment after Eagles defensive lineman Jalen Carter spat on Cowboys quarterback Dak Prescott in Week 1. 

“Beau came home and told us they discussed it in class. Ms. McNeal explained sportsmanship, and I thought it was an important life lesson for him.”

Kathryn Moore, Wesley’s mother, said, “It’s been a wonderful year so far. This curriculum has really motivated Wesley. He looks forward to going to school every day. We love his excitement and how it has opened his mind. That’s what every parent wants.”

Classroom highlights

Rosie Galloway, an enthusiastic Panthers GM, highlighted the Buffalo Bills’ dramatic Week 1 comeback over the Ravens. “Fans left because they thought the Bills would lose, but they were persistent and came back and won.”

When Sikes witnessed the vocabulary and insights McNeal’s third-graders were sharing, he just smiled.

 “How many third-graders are using the word ‘persistent’?” he asked.

For McNeal, that’s the ultimate victory: football may be the hook, but the real wins are happening every day in her classroom.