By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Doritos to make 'lady-friendly' chips that dont crunch; here's how the internet reacted
0b69e7d72675bb1afebe64206c4a47c9a1bfe88bb9f45e1a48e9bc43a2866e05
In an interview with Freakonomics, Pepsi CEO Indra Nooyi said shes planning to release a new line of snacks tailored specifically for women. - photo by Herb Scribner
Pepsi CEO Indra Nooyi fell into some hot water this week after she described what could be the companys next big marketing move.

In an interview with Freakonomics, Nooyi said shes planning to release a new line of snacks tailored specifically for women. The snacks would be designed and packaged differently than the current snacks.

Pepsi currently owns such brands as Cheetos, Lays, Ruffles, Doritos and Tostitos.

Nooyi said she wants to release the new snacks because she thinks women dont like crunchy snacks.

"When you eat out of a flex bag one of our single-serve bags especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they dont want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi told Freakonomics. "Women would love to do the same, but they dont. They dont like to crunch too loudly in public. And they dont lick their fingers generously and they dont like to pour the little broken pieces and the flavor into their mouth."

Nooyi clarified in her interview that she wanted to provide women their own unique snack, rather than create a product to create a divide between men and women.

"Its not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and were getting ready to launch a bunch of them soon," Nooyi told Freakonomics. "For women, low-crunch, the full-taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse."

Twitter did not love the new idea, according to Time magazine.



















Its toxic: New study says blue light from tech devices can speed up blindness
93cbd7a5475cccd1cee701424125d3abaa9b4beaa58d3663208f656cbbbd7661
A new study from the University of Toledo found that blue light from digital devices can transform molecules in your eyes retina into cell killers. - photo by Herb Scribner
It turns out checking Twitter or Facebook before bed is bad for your health.

A new study from the University of Toledo found that blue light from digital devices can transform molecules in your eyes retina into cell killers.

That process can lead to age-related macular degeneration, which is a leading cause of blindness in the United States, according to the researchs extract.

Blue light is a common issue for many modern Americans. Blue light is emitted from screens, most notably at night, causing sleep loss, eye strain and a number of other issues.

Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, said our constant exposure to blue light cant be blocked by the lens or cornea.

"It's no secret that blue light harms our vision by damaging the eye's retina. Our experiments explain how this happens, and we hope this leads to therapies that slow macular degeneration, such as a new kind of eye drop, he said.

Macular degeneration is an incurable eye disease that often affects those in their 50s or 60s. It occurs after the death of photoreceptor cells in the retina. Those cells need retinal to sense light and help signal the brain.

The research team found blue light exposure created poisonous chemical molecules that killed photoreceptor cells

"It's toxic. If you shine blue light on retinal, the retinal kills photoreceptor cells as the signaling molecule on the membrane dissolves," said Kasun Ratnayake, a Ph.D. student researcher working in Karunarathne's cellular photo chemistry group. "Photoreceptor cells do not regenerate in the eye. When they're dead, they're dead for good."

However, the researchers found a molecule called alpha-tocopherol, which comes from Vitamin E, can help prevent cell death, according to Futurism.

The researchers plan to review how light from TVs, cellphones and tablet screens affect the eyes as well.

"If you look at the amount of light coming out of your cellphone, it's not great but it seems tolerable," said Dr. John Payton, visiting assistant professor in the UT Department of Chemistry and Biochemistry. "Some cellphone companies are adding blue-light filters to the screens, and I think that is a good idea."

Indeed, Apple released a Night Shift mode two years ago to help quell blue lights strain on the eyes, according to The Verge. The screen will dim into a warmer, orange light that will cause less stress on the eyes.