By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
For $10 a month, MoviePass will send you to theaters as much as you want
01097ba2fbf60861b301d27e253a79adb64ee84013ce4a144510249f9b8bca9e
As Bloomberg reported, MoviePass, which helps feed peoples film habits by giving them movie theater passes for a monthly fee, recently dropped its monthly subscription price to $9.95... - photo by Herb Scribner
MoviePass is going to send you to the movie theaters for the same price of a Netflix subscription.

As Bloomberg reported, MoviePass, which helps feed peoples film habits by giving them movie theater passes for a monthly fee, recently dropped its monthly subscription price to $9.95 a month, which is roughly the price of a Netflix streaming subscription. The company accepts debit cards.

The price allows people to see one movie showing a day in any theater in the U.S. MoviePass, though, will pay the full price for each ticket that subscribers buy, excluding 3D or IMAX showings.

The average movie ticket price sits at about $8.84 (a record high), according to The Hollywood Reporter. A 30-day months supply of tickets, then, goes for $265.20 in total.

So, yes, a $9.95 monthly fee is definitely worth it.

But how will MoviePass not lose money?

To help subsidize peoples film habits, MoviePass raised some cash by selling its stake in Helios and Matheson Analytics, a data firm in New York, Variety reported.

MoviePass said it hopes to learn more about its customers through subscriptions and then target more customers with advertisements and marketing materials, according to Bloomberg.

MoviePass, which was founded in 2011, previously had a different pricing model based on a subscribers location and how many movies they saw per month, according to The Verge.

The previous service subscription started at $15 per month, but even ran as high as $50 a month for unlimited movies in some cities, The Verge reported.

Mitch Lowe, who used to work at Netflix but became the MoviePass CEO last year, told Bloomberg that streaming services arent whats hurting movie theater attendance. Its ticket prices.

MoviePass, he said, could fix this problem.

After years of studying and analysis we found that people want to go to the movies more often, but the pricing keeps going up, and that prevents them from going more, Lowe said in a statement to Variety. Were making it more affordable for people.
Its toxic: New study says blue light from tech devices can speed up blindness
93cbd7a5475cccd1cee701424125d3abaa9b4beaa58d3663208f656cbbbd7661
A new study from the University of Toledo found that blue light from digital devices can transform molecules in your eyes retina into cell killers. - photo by Herb Scribner
It turns out checking Twitter or Facebook before bed is bad for your health.

A new study from the University of Toledo found that blue light from digital devices can transform molecules in your eyes retina into cell killers.

That process can lead to age-related macular degeneration, which is a leading cause of blindness in the United States, according to the researchs extract.

Blue light is a common issue for many modern Americans. Blue light is emitted from screens, most notably at night, causing sleep loss, eye strain and a number of other issues.

Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, said our constant exposure to blue light cant be blocked by the lens or cornea.

"It's no secret that blue light harms our vision by damaging the eye's retina. Our experiments explain how this happens, and we hope this leads to therapies that slow macular degeneration, such as a new kind of eye drop, he said.

Macular degeneration is an incurable eye disease that often affects those in their 50s or 60s. It occurs after the death of photoreceptor cells in the retina. Those cells need retinal to sense light and help signal the brain.

The research team found blue light exposure created poisonous chemical molecules that killed photoreceptor cells

"It's toxic. If you shine blue light on retinal, the retinal kills photoreceptor cells as the signaling molecule on the membrane dissolves," said Kasun Ratnayake, a Ph.D. student researcher working in Karunarathne's cellular photo chemistry group. "Photoreceptor cells do not regenerate in the eye. When they're dead, they're dead for good."

However, the researchers found a molecule called alpha-tocopherol, which comes from Vitamin E, can help prevent cell death, according to Futurism.

The researchers plan to review how light from TVs, cellphones and tablet screens affect the eyes as well.

"If you look at the amount of light coming out of your cellphone, it's not great but it seems tolerable," said Dr. John Payton, visiting assistant professor in the UT Department of Chemistry and Biochemistry. "Some cellphone companies are adding blue-light filters to the screens, and I think that is a good idea."

Indeed, Apple released a Night Shift mode two years ago to help quell blue lights strain on the eyes, according to The Verge. The screen will dim into a warmer, orange light that will cause less stress on the eyes.