For children growing up in the late '80s and '90s, Pizza Hut's Book It program was a win-win: Read books, collect stickers, earn a free pizza.
What's not to like? Kids were encouraged to read, enriching then-President Ronald Reagan's initial call to create "the Year of the Reader." Thirty years later, the restaurant is bringing back its popular program — for adults.
“The number one thing we get asked by any adult who went through the program is can we please develop an adult version of the Book It program," program manager Shelley Morehead told The Daily Dot.
In addition to harboring nostalgia for the Book It program, Americans under 30 might tally the free pizza as a plus for their already established love of books.
As The Deseret News National reported last month, Americans under 30 read more than older generations — 88 percent compared to 79 percent, according to Pew Research Center.
Given the program's past success, the push might just get more adults reading: Book It estimates that more than 630,000 classrooms participate each year with about 60 million kids being rewarded for reading since 1984.
With a personal-pan pizza as a bonus, the over-30 set might just take Pizza Hut up on their offer as well.