By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
The business of friendship
sothernbellas 3
Emily Wright, left, and Isabella Johnson, right, get to work on a concoction for a facial scrub in Johnsons kitchen. The two 12-year-old friends have started a business venture of their own, after their fathers struggled through the recent and enduring economic turmoil. - photo by Photo by Calli Arnold

Jars and canisters were strewn across Cathy Johnson’s counter tops as the girls giggled to and fro, allocating who would be responsible for adding which ingredients.

A sweet calming scent waltzed around the room as the sugar, oils and natural extract combined in the mixing bowl. The contents, though sweet, are not meant to ease appetites; this concoction, dubbed Cherry Almond, is intended to exfoliate.

Best friends Emily Wright and Isabella Johnson, both 12, wanted a way to relax and spend more time together while helping their families during tough times.  Southern Bella’s became that outlet.

Both girls saw their fathers struggling to find work. Wright said her father underwent a period of unemployment and Johnson said her father saw his business trickle off for some time — although both families have now mostly recovered from that stress.

“I kinda felt the need to help out with my dad,” said Wright. “He was without a job for a while, and I just felt the need to help out and earn some money.”

Being like most rising seventh grade girls during the summer, Wright and Johnson confided in each other and began making small homemade beauty products, such as chocolate facials and Epsom salt body scrubs. The made-from-scratch scrubs, based on online recipes, were a hit among them, their families and their friends.With encouragement from Cathy Johnson, Isabella’s mom, they began to plan their own health and beauty venture to earn a little extra money to help out their families. They named it Southern Bella’s, combining “Southern Belle” and “Isabella.”

“I love their spirit,” said Cathy Johnson, “and I encourage it because the times we live in. I’m glad the girls are using their creativity to possibly turn it into a business one day and using their time to do things like that. I think it’s great. They love the creative aspect of it and feeling like they’ve made a product that other people can enjoy and use, and also teaching them to focus whatever they love doing.”

They don’t have a business license (yet) but they have ideas galore for their salt and sugar-based scrubs.

In matching outfits and aprons with their Southern Bella’s insignia, the girls described different themes they’re developing.

One would be an “Ingredients of True Friendship” line where the product would be named Silliness, Honesty and Dreams, for example.

A “Mama’s Kitchen” line features aromas from home, including Peach Cobbler and the above mentioned Cherry Almond.

“We’ve had a few that said they were a little dry,” Wright said. “But we appreciate the feedback because it makes our scrubs better.”

For now, they only accept donations for their products, raking in $40 so far, investing half of that back into their business. Their small jars, wrapped with girly fabric, will go for $5 and larger ones for $9 once the girls can get a business license.

Recently, they donated a Southern Bella’s gift basket to Elements, a new hair salon in Rincon, and they’ve given numerous sample jars to close friends and family. And they even have a small room in the Johnson home with a metal basin and a vintage lemonade pitcher full of water for folks to test their scrubs.

They both say that they can see themselves working together to continue a business in spa products, but right now, they’re getting back in the swing of school and adjusting to another life change.

Last month, Wright’s father was hired to a position in Wilmington, N.C, and these best friends are learning about sacrifice, saying goodbye and testing their friendship. They had a slumber party with all of their friends Aug. 27, a farewell to Emily as her family packed the last of its belongings for North Carolina.

They girls still Skype and talk on the phone, and Wright has been spreading the word about their products in her new school.

“It’s exciting because you think of the possibilities and where this could go, and it just makes us happy,” said Wright.

Cathy Johnson, remembering a photo in the Effingham Herald of her and her good friend, who passed away a few years ago, at their lemonade stand, said that she hopes the girls will cherish the friendship they’ve cultivated with Southern Bella’s.

“We’re just best friends,” said Isabella. “It’s kind of hard to explain how we’re so alike. She’s just made me so happy. And Southern Bella’s is just so fun and creative.”

They girls have set up a Facebook page for Southern Bella’s and have an e-mail address set up to communicate with interested parties: southernbellas@hotmail.com.

Know Your Neighbor: Maci Robinson
Owner, Bloom Dance Company
Know Your Neighbor

(What you won’t find on social media … even if you’re approved as a friend)

  • Born: Savannah, Ga.
  • Status: I’m married to my middle school sweetheart. We’ve been married nine years and together for 18.
  • Alma mater: Savannah College of Art and Design, bachelor’s degree in motion media design (2015).
  • What’s on TV: I love to binge Netflix series … and I also love bad reality TV. Fun fact: I watch “Family Feud” every single night before bed.
  • Most spontaneous thing I’ve ever done: I ran the Philadelphia Half Marathon with absolutely zero training.
  • Favorite dance move to teach: Pirouettes. They’re usually the first difficult turn dancers learn, and I enjoy breaking it down step by step until they finally get that “I nailed it!” moment. I also love a fun, upbeat jazz combo that brings out a dancer’s personality. Give me some sass, stage presence and sharp technique, and I’m in my happy place!
  • What I drive: Range Rover — I’ve got to show up in style.
  • What I’m reading: Honestly, I’d rather scroll on TikTok or Instagram than read. I can’t even remember the last book I read.
  • Favorite movie: “Grease.” The soundtrack is unbeatable, and I love singing along to every song.
  • Something you’d never guess about me: I’m secretly a total night owl and do my best thinking after midnight. But I’m also the napping queen — I love a good nap, even though I rarely have time for them.
  • Actress who would play me in a movie: Reese Witherspoon — she totally matches my vibe.
  • Favorite thing in my closet: My comfy Lululemon leggings, sparkly sneakers that add flair to any outfit, and my collection of designer handbags — a perfect mix of comfort and glam.
  • App I can’t live without (no judgment): Apple Music and the Notes app. It’s the only way I stay organized. My to-do lists are always out of control.
  • Worst habit: Hitting the snooze button too many times. Or showing up five minutes late everywhere I go. Or running my gas tank as low as possible because I hate pumping gas.
  • Funniest thing a student has done in class: After 18 years of teaching dance, there are countless funny moments. Some of my favorites are when little ones dress themselves and show up to class in full costumes or cowgirl boots, or when they casually spill their mom’s biggest secrets mid-stretch, or when they decide to choreograph their own hip-hop routine right in the middle of ballet class. It keeps me laughing and reminds me why I love teaching.
  • Weirdest thing in my fridge: The “Hot Ones Challenge” Apollo Last Dab Hot Sauce — I love my hot sauces.
  • On my office walls: Photos of my pets. I have two pups, Karli and Tux, and one cat, Luna — they are my world.
  • One person I’d love to cook for: My mom. She’s not here anymore, but I know she’d be proud that I got my cooking skills from her — and that her recipes still live on in my kitchen.
  • Go-to comfort food: Vietnamese food, specifically a bowl of pho and, of course, a boba tea.
  • First thing I do in the morning: Grab an iced coffee and cuddle with my pups.
  • Pet I’d have if anything were possible: Definitely a monkey — one that’s cute, cuddly and maybe helps me with chores. Who wouldn’t want a sidekick with personality?
  • Most-used emoji: 💜
  • First job: Instructor’s assistant at a dance studio at age 14.
  • What I like about Effingham County: It feels like home. It’s got those small-town vibes where everyone knows everyone, and no matter how much it grows, it will always be home to me.
  • Snack I can never say no to: Chips and queso. I’m always down for Mexican food.
  • Favorite sports team: Florida Gators. Go Gators!
  • What song always gets me dancing: Britney Spears, of course. I’m a true ’90s/early 2000s girl. Any pop or hip-hop from that era gets me moving instantly.
  • Favorite value in others: Kindness. I believe there are lots of good people in the world, and kindness is what makes them truly stand out.
  • Advice I’d give my teenage self: Enjoy the moments and celebrate your wins. Invest in yourself and your future, and don’t wait — see the world while you can. Life’s about balance, growth and adventure.
  • Talent I’d most like to have: I wish I could sing. Let’s be honest — I’ve got main character energy, just not the vocal range to back it up.
  • Dream date: To come home to a fully packed suitcase and a surprise trip planned. Any destination would be fine with me.
  • Attribute I like best about myself: My patience. I’m one of the most patient people, and I credit that for much of my success as a dance instructor.
  • And least: I’m a perfectionist and an overachiever. I want everything to be perfect, which sometimes makes me indecisive and stressed over little details.
  • Most ridiculous thing I believed as a kid: If you turned the light on in the car while driving at night, the police would pull your parents over and arrest them. 🚨
  • My hero: My husband. He’s my best friend, supports me unconditionally and always inspires me to be my best self.
  • My bucket list: Adventure and love. I want to travel the world, visit every continent and swim in every major body of water. I want to renew my vows with my husband in a beautiful place like Bora Bora or Fiji. And I want to own a big boat we can sleep on to explore different islands together.
  • My motto: Life is short — cherish every moment. Success is earned, not given. Push yourself, stay positive, ride the wave, and good vibes will come back to you.
More Know Your Neighbors:

Maddie Greer: Mars Theater Director

https://www.effinghamherald.net/lifestyle/know-your-neighbor-maddie-greer/


Jackson (Jake) ZeiglerEffingham County Communications Manager
https://www.effinghamherald.net/lifestyle/know-your-neighbor-jackson-jake-zeigler/


Susan Kraut: President and CEO, Effingham County Chamber of Commerce
https://www.effinghamherald.net/lifestyle/know-your-neighbor-susan-kraut/