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AMR hopes its tuned into music needs of the community
Tyler Roe
AMR Music owner Tyler Roe hopes his new store in McCall Plaza will strike a positive chord with local musicians and music aficionados. - photo by Photo by Rick Lott

Effingham County musicians’ prayers have been answered. No longer will they have to drive into Savannah for their musical instrument needs. From guitar picks and strings to clarinet reeds and drum heads, AMR Music may have what they need.

The staff worked hard to open at its new location in McCall Plaza at the corner of Highway 21 and McCall Road in Rincon. The store will carry a full line of musical instruments, amplifiers, drums and accessories in addition to offering music lessons across the board.

President and owner Tyler Roe said they have had their eye on an Effingham location for a while.

“As soon as we opened the downtown store, which was about three years ago, it was on our radar,” he said. “We basically put it in our minds two years ago that there needed to be an Effingham store.”

They looked at the demographics and the population growth.

“The sky’s the limit for this area. It’s a no-brainer,” Roe said. “You had the schools, you had two high schools that were huge in school band. And also you had, with the growth of the area and the growth of the ports, and we talked with friends of ours who are musicians here, about how long it takes now to get down to the city.”

AMR Music also offers music lessons in guitar, bass, piano, drums, reeds, strings, brass and voice. Roe said a lot of local folks would recognize their guitar teacher, Sean Heath, who plays with the band Bottles and Cans and grew up in the area.

The store also offers a full line of school band instrument rentals, from introductory to intermediate, including service agreements through the local store. Roe also said the store will offer PA system rentals along with other backline equipment rentals. He said they are also a full line Gibson/Epiphone dealer and carry Gretsch drums. He stressed that they also have an amplifier technician who can do repairs on just about anything. The store also carries used guitars for sale.

AMR Music Store is located at 6014 McCall Rd., Suite K, and is open Monday-Friday from 10 a.m.-7 p.m. and on Saturdays from 10 a.m.-6 p.m.