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Chamber launches campaign designed to attract visitors
Submitted report
Updated: Jun 4, 2020, 10:48 AM
Published: Jun 4, 2020, 10:47 AM
SPRINGFIELD -- To help businesses recover from the economic effects of COVID-19, the Effingham County Chamber of Commerce has launched a new tourism ad campaign. The campaign, “Effingham County: Feels Like Home,” is designed to attract visitors from surrounding counties to enjoy nature, history and recreation in Effingham, and patronize local businesses.
Print ads will soon appear in regional lifestyle magazines, along with online and social media ads targeting residents within 40 miles of the county with specific interests. The campaign is funded through hotel occupancy taxes collected in Effingham County. The Effingham County Board of Commissioners yesterday renewed its annual agreement with the chamber to distribute the occupancy taxes for tourism promotion.
“The chamber’s board of directors felt an urgent need to help the businesses hurt most by the pandemic,” said chamber CEO Andy Cripps, “by reminding people about the healthful pleasures of getting out, communing with nature and exploring all we offer here in Effingham. Our goal is to jump-start our economic rebound and attract repeat visitors.”
The campaign theme was developed by Effingham County residents Savannah Smith and Jessica Shea of Brand Local Communications in Guyton. The campaign is overseen by Cripps, who has more than 20 years of experience in tourism promotion in coastal and rural communities.
The Effingham County Chamber of Commerce is a member-driven organization focused on business advocacy and sustainable economic growth in our region. For more information, stop by the offices at 520 West Third Street in Springfield, call (912)754-3301, or visit www.effinghamcounty.com.
Comparison of the property tax impact for Effingham County homeowners under the approved millage rate increase, showing the difference from fiscal year 2025 to 2026.
Updated: Sep 19, 2025, 12:52 AM
Published: Sep 19, 2025, 12:53 AM
SPRINGFIELD, Ga. — The Effingham County Board of Education unanimously approved raising the property tax rate from 16.5 to 18.45 mills. For a homeowner with a $350,000 property, that’s about $22 more per month. The vote was 5-0.
Why the Increase is Needed
District officials said the adjustment is necessary to cover rising costs and remain competitive in attracting and retaining teachers and staff. More than 87% of the district’s budget goes to salaries and benefits for employees ranging from classroom teachers to bus drivers, nurses, counselors, paraprofessionals, and administrators.
Most of the increase is tied to an $8 million spike in required contributions to state benefit plans.
The state’s health and retirement benefits for certified employees — teachers — are going up 7% in 2026, finance director Lauren Cain, said. Benefits for non-certified employees — staff — are rising 36%. That’s a total of $8 million more in health and retirement benefits the district will have to cover.
Although the state is increasing funding to Effingham schools by $4 million, it will cover only about half the benefits hike, she said.
As of July 1, premiums for the State Health Benefit Plan (SHBP) have nearly doubled since FY2023, jumping from $945 to $1,885 per month per employee. In addition, the district’s contribution rate to the Teachers Retirement System (TRS) has increased from 20.78% to 21.91%.
To help offset those rising costs, the district voted to raise the millage rate.
Balancing Costs & Education
Superintendent Yancy Ford previously called the increase “an investment in every child’s future.” He said, “Smaller class sizes, highly qualified teachers, and strong support staff are all proven to raise student achievement. This millage rate increase allows us to continue building on our successes and to make sure every child in Effingham County has the opportunity to reach their fullest potential.”
Ford also acknowledged the strain on taxpayers. “We don’t want to put the taxpayers in this position next year,” he said. He promised to “dissect the budget” and search for ways to “lower costs” while still doing what’s best for students. “We know people are feeling it,” he added.
Fiscal Accountability & Academic Record
While the millage rate itself rises about 11.5%, higher property values mean overall revenue collections will increase nearly 26%. School leaders say the additional funds will help preserve Effingham’s strong academic record, which includes a 90.7% graduation rate, above-average reading scores in elementary grades, and SAT results that top both state and national averages.
Ford emphasized accountability in managing taxpayer funds. Every dollar from this millage rate increase is an investment directly tied to student learning, he said.
Effingham Schools recently earned a 4.5 Financial Efficiency Star Rating from the Georgia Department of Education, ranking fourth out of 180 school systems statewide.
Public Concerns
About 20 residents attended the final public hearing before the vote. Several property owners, retirees on fixed incomes, and business owners voiced frustration over rising appraisals, cost of living increases, and tax abatements for industry.
Looking Ahead: ESPLOST Vote
Looking ahead, the district is preparing to ask voters in November to approve another ESPLOST (Education Special Purpose Local Option Sales Tax). If passed, funds would go toward capital projects such as facility upgrades and technology improvements.