The Rincon South shopping plaza has a new name to go with its new look.

The 100,000 square foot plaza will be called Fort Howard Square after the company developing the shopping center, Blanchard and Calhoun Commercial out of Augusta, held a contest to name the renovated center.

A grand opening hasn’t been scheduled, even though some new stores are already open — Rue 21 opened last week. Farmer’s Furniture, CVS and Fred’s have been open throughout the construction.

“We’re moving along,” said Rhodes Seeger of Blanchard and Calhoun.

The company received between 25 and 30 responses and consulted with Rincon officials, particularly the city council and city planner LaMeisha Hunter, on the final selection.

“We wanted to use something the city could identify with,” Seeger said.

He also praised the city for its cooperation in the project.

“LaMeisha and the inspectors are really easy to work with and really helpful with the development,” Seeger said.

The newly-renamed plaza has room for nine tenants and will have a CVS pharmacy on an outparcel.

“We should have the new sign up with all the tenants in the next couple of weeks,” Seeger said.

Goody’s is expected to open next week and maurice’s is slated to begin their grand opening this week.

Other stores going into the shopping center are Hibbett’s, GameStop and Dollar Tree.

“It really shows what’s coming to Rincon,” Seeger said.