Apple announced its $3 billion acquisition of Beats Electronics, making it the company’s largest acquisition to date. See the accompanying infographic for a list of all of Apple’s acquisitions to date.
Most of Apple’s acquisitions have been based on hardware/software or analytics capabilities, but in an interview with Fortune, Black Eyed Peas frontman and Beats equity partner Will.i.am argues that this acquisition is about more than money or hardware, but about the merging of two powerful and complementary cultures.
Do you believe Apple should keep to smaller acquisitions to stay in line with Steve Jobs’ ideals? How do you think the Apple/Beats deal will benefit consumers?