In light of the Super Bowl this Sunday, ad campaigns are challenging the NFL to stop ignoring the issue of domestic violence.
UltraViolet, an online community of men and women who take action against sexism, recently released findings from a poll regarding the subject of domestic violence in the NFL. They found that 58 percent of women disapprove of the way the NFL has handled incidents of domestic violence and 67 percent of women believe that the NFL should be doing more to combat domestic violence in football.
This Sunday, UltraViolet will air an ad featuring a woman being tackled by a football player and will also have trucks throughout Phoenix with billboards reading, "55 Cases of Domestic Abuse Unanswered: #GoodellMustGo.
Roger Goodell is the NFL commissioner who came under fire for giving Baltimore Ravens running back Ray Rice what some called a lenient punishment after the athlete was filmed punching his then-fiancee in an elevator.
Shaunna Thomas, co-founder of UltraViolet, stated, With more than 100 million people watching this Sunday, now is the time to remind people that Roger Goodell has ignored more than 55 cases of domestic violence during his tenure. Women are fed up with the NFLs inaction, and we want Goodell out.
NOMORE, an organization that raises awareness to end domestic violence and sexual assault, is also taking a stand against domestic violence this Sunday.
The organization's 60-second ad shows areas of a home that look tattered and destroyed while viewers listen to a woman attempt to order pizza from a 911 dispatcher. As the woman encourages the police to come to her home, we see holes punched in the wall and broken picture frames, suggesting that the woman on the phone is a victim of domestic violence who struggles to articulate her experience.
UltraViolet, an online community of men and women who take action against sexism, recently released findings from a poll regarding the subject of domestic violence in the NFL. They found that 58 percent of women disapprove of the way the NFL has handled incidents of domestic violence and 67 percent of women believe that the NFL should be doing more to combat domestic violence in football.
This Sunday, UltraViolet will air an ad featuring a woman being tackled by a football player and will also have trucks throughout Phoenix with billboards reading, "55 Cases of Domestic Abuse Unanswered: #GoodellMustGo.
Roger Goodell is the NFL commissioner who came under fire for giving Baltimore Ravens running back Ray Rice what some called a lenient punishment after the athlete was filmed punching his then-fiancee in an elevator.
Shaunna Thomas, co-founder of UltraViolet, stated, With more than 100 million people watching this Sunday, now is the time to remind people that Roger Goodell has ignored more than 55 cases of domestic violence during his tenure. Women are fed up with the NFLs inaction, and we want Goodell out.
NOMORE, an organization that raises awareness to end domestic violence and sexual assault, is also taking a stand against domestic violence this Sunday.
The organization's 60-second ad shows areas of a home that look tattered and destroyed while viewers listen to a woman attempt to order pizza from a 911 dispatcher. As the woman encourages the police to come to her home, we see holes punched in the wall and broken picture frames, suggesting that the woman on the phone is a victim of domestic violence who struggles to articulate her experience.
