Parker’s has opened a new state-of-the-art convenience store in Rincon in response to customer demand.

The 30th Parker’s location, located at the site of the former Springfield Ford dealership on Highway 21, has 4,500 square feet of retail space. The store is the first Parker’s in Rincon and the third in Effingham County, joining existing locations in Guyton and Springfield.

“We’ve received repeated requests from Effingham County customers asking us to open a Parker’s in Rincon,” said Greg Parker, president and CEO of Parker’s. “We listened to our customer base and appreciate their support. Our goal is always to exceed customer expectations, delivering the products customers want most at competitive prices.”

 The Rincon store offers signature Parker’s items including a gourmet coffee bar, fountain drinks with chewy ice, fresh-brewed iced tea and snacks. The location also features LIFT Retail Marketing Technology.

Like all other Parker’s retail locations, the Rincon store is offering PumpPal members a 10-cent discount per gallon of gasoline purchased through New Year’s Eve.

“We’re proud to be the low-price leader and are committed to delivering exceptional customer service at our newest store in Rincon,” said Parker. “With our PumpPal program, we save our customers money every day, keeping gas prices low throughout Effingham County.”

Parker’s also offers its 1-Cent Wednesday Fueling the Community program at the Rincon location. On the first Wednesday of every month, Parker’s sets aside one cent of every gallon of gas purchased to donate back to community schools.