Business owners and managers in the Effingham County area now have a new digital agency to help grow their customer base.
The Effingham Herald has partnered with Advanced Media Solutions (AMS), a new digital services provider that offers businesses such tools as Reputation Management, Local Business Listings, email targeting by demographic, Geo and mobile customer targeting, Social Media Management and Screen Responsive Mobile Sites, Herald Publisher Karen Tanksley announced today.
And there’s more to follow. “We look forward to sharing these new services with customers and explain how we can help them expand their potential client base in this increasingly digital and mobile world,” she said.
The startup of Advanced Media Solutions has been a recent focus of Randy Morton, Director of Strategic Initiatives, in conjunction with parent company Morris Multimedia, Inc.
“We’ve been looking at digital options and the many providers out there for some time,” Morton said. “We kept trying to find the best possible alternatives to drive the best results for what Herald customers.”
“From those efforts as well as some professional advice from a nationally known media, we were able to narrow it down to a starting list of services and partners that seemed the best fit for our area businesses.”
The Herald has been expanding rapidly in the world of digital media in recent years. Subscribers have been able to read every page of the newspaper as it’s written on their computer on EffinghamHerald.net and there is a new companion mobile site too.
“We have a great local newspaper and website,” Tanksley said. “We’ve been offering website design, email marketing and sponsored content online for some time. The new things we’re adding through the AMS digital agency are just expanding our toolbox to better serve customers.”
“Recently we made it possible to purchase regional display ads on our websites and cover the entire Southeast Georgia region,” Morton said. “We can now deliver a guaranteed number of ad views through our other affiliate websites and digital networks by working with local staff right here at the Effingham Herald.”
According to Tanksley, it’s about reaching more customers at a lower cost to stay in business these days. “We’re just trying to give our customers more ways to compete with the online Amazons of the world,” she said. “We are grateful for the support of all our readers and advertisers over the years and plan to do everything we can to continue to earn your support in the future.”
“We will be trying to contact as many of our local business partners as quickly as we can. However, those wanting more information on the new AMS Agency Services immediately may contact their Effingham Herald Account Executive, Publisher Karen Tanksley at 912.826.5012 or Randy Morton at 912.489.9468.”