SPRINGFIELD -- To help businesses recover from the economic effects of COVID-19, the Effingham County Chamber of Commerce has launched a new tourism ad campaign. The campaign, “Effingham County: Feels Like Home,” is designed to attract visitors from surrounding counties to enjoy nature, history and recreation in Effingham, and patronize local businesses.
Print ads will soon appear in regional lifestyle magazines, along with online and social media ads targeting residents within 40 miles of the county with specific interests. The campaign is funded through hotel occupancy taxes collected in Effingham County. The Effingham County Board of Commissioners yesterday renewed its annual agreement with the chamber to distribute the occupancy taxes for tourism promotion.
“The chamber’s board of directors felt an urgent need to help the businesses hurt most by the pandemic,” said chamber CEO Andy Cripps, “by reminding people about the healthful pleasures of getting out, communing with nature and exploring all we offer here in Effingham. Our goal is to jump-start our economic rebound and attract repeat visitors.”
The campaign theme was developed by Effingham County residents Savannah Smith and Jessica Shea of Brand Local Communications in Guyton. The campaign is overseen by Cripps, who has more than 20 years of experience in tourism promotion in coastal and rural communities.
The Effingham County Chamber of Commerce is a member-driven organization focused on business advocacy and sustainable economic growth in our region. For more information, stop by the offices at 520 West Third Street in Springfield, call (912)754-3301, or visit www.effinghamcounty.com.