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Getting the cold shoulder ... and more
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South Effingham High School athletic director Travis Dickey gets the ice bucket after being challenged, along with principal Mark Winters and assistant principal Jeff Faith, by the SEHS students. - photo by Photo by Pat Donahue

South Effingham High School principal Mark Winters, assistant principal Jeff Faith and athletic director Travis Dickey were doused by buckets of ice water after being challenged by the SEHS student body.

The ice buckets were done between the third and fourth quarters of the SEHS-Southeast Bulloch football game Friday night.

The administrators in turn issued a challenge to the student section to take the ALS Association ice bucket challenge.

For video of the SEHS administrators accepting the ice bucket challenge, go to the Featured Video section of