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Goodwill campaign to bring smiles to those in armed forces
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Goodwill Industries of the Coastal Empire, Inc., in partnership with Verizon Wireless, Coca-Cola, SunTrust Bank and Comcast announces the kickoff of the Goodwill SMILE Campaign at all 14 Goodwill retail stores within the service region.

The Goodwill SMILE campaign is a fundraiser generated in the retail stores. Customers have the opportunity to purchase a smiling “G” that will be placed through-out the stores.  The smiling “G” can be purchased in honor of those serving in our Armed Forces. The Goodwill SMILE campaign will run through Aug. 17.

The SMILE campaign compliments the Goodwill focused theme for 2008-2009 (DONOR) which honors all Goodwill donors, whether it be DONORS donating clothing, furniture, household items, cars, computers, etc., DONORS shopping in the 14 thrift stores, DONORS volunteering their time, DONORS making financial contributions, DONORS partnering with Goodwill and DONORS promoting the Goodwill name and mission.

“This grassroots fundraising initiative allows our customers the opportunity to expand our mission which is to assist people with disabilities and other barriers to employment to live independently and become employed,” said Bill Oakley, Goodwill president and CEO.

“Goodwill Industries of the Coastal Empire, Inc. is honored to partner with community oriented businesses like Verizon Wireless, Coca-Cola, SunTrust Bank and Comcast to offer this unique fundraising campaign to the loyal and dedicated shoppers of our retail stores,” said Joe Driggers, Goodwill director of marketing and development.

Goodwill Industries of the Coastal Empire, Inc. provides job training, employment services, job placement opportunities and post employment support to strengthen communities and families by training people to become independent, tax-paying members of society.  

Those services include Second Chance, a community re-entry program for people with acquired brain injury. When someone is having a hard time finding a job — either because of a disability, poverty or lack of experience — Goodwill is there to help.

To locate the Goodwill retail store nearest you and for information on all Goodwill services, call (912) 354-6611 or visit